The Secret Behind Successful Brand Identity

How many times have you walked into a business and felt uncomfortable, underwhelmed or just confused? Probably many times. Brand identity is so much more than the logo or the sign on the door and it’s rarely done well.

How many times have you walked into a business and felt at home, excited, wanted to take out your phone to grab a picture and plan your next trip back? You know good branding when you see it and more importantly, you know it when you feel it.

Successful brand identity is an all encompassing experience! Everyone wants to create something unique

It’s not about standing out for the sake of being different, branding has to connect with someone.

A brand needs to have a personality and once that personality is defined it can inform the colors, materials, textures, sounds, lighting, space layout, etc. Use that information to create a space that connects with your target consumer. When a consumer feels connected it generates brand loyalty and ultimately isn’t that what we’re all striving for?

Questions to Ask

1. Why is your brand different?

2. How do you want people to engage with your brand?

3. How do you want your brand to make people feel?

And here's one to really think about...

Do you subscribe to your brand mission and believe in it? If the answer is no, how can you expect anyone else to?

Not sure where to start?

Email us for a brainstorm session! We are happy to help you get started.